Effective Date: September 25, 2026 

Welcome to Apello. These Terms of Service (“Terms”) govern your access to and use of the Apello website located at https://apello.net (the “Website”), as well as any services, content, materials, tools, communications, or other offerings made available by Apello through the Website or in connection with its business services (collectively, the “Services”). The Website and Services are operated by Apello Inc. (“Apello,” “Company,” “we,” “us,” or “our”), located at 4370 Chicago Dr SW, Ste. 118, Grandville, MI 49418. 

By accessing or using the Website or Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and any other policies or terms incorporated into them, including our Privacy Policy. If you do not agree to these Terms, you should not access or use the Website or Services. 

Our Mission 

Apello is dedicated to empowering American businesses to find and grow with their audience. Our mission is to help businesses discover and connect with their target audiences, enhance their market presence, and pursue sustainable revenue growth through innovative strategies and solutions. Apello has more than 15 years of experience working with businesses and providing services intended to support audience development, marketing, customer engagement, sales optimization, and business growth. 

Description of Services 

Apello provides business growth, marketing, audience development, customer engagement, and related business services. Depending on the services selected by a client, Apello may provide audience analysis, brand development, digital marketing, sales optimization, market research, strategic planning, customer engagement, revenue growth strategies, lead generation, appointment setting, customer support, telemarketing, call-center services, marketing consulting, media-related services, and other business development solutions. 

The specific Services provided to a client, including the scope of work, pricing, deliverables, service levels, timelines, campaign requirements, advertising requirements, and other applicable terms, may be established through a separate agreement, order form, statement of work, proposal, insertion order, service agreement, or other written agreement between Apello and the client. If a separate written agreement conflicts with these Terms, the terms of the applicable written agreement will control with respect to the specific Services covered by that agreement. 

Apello may modify, expand, discontinue, or replace portions of its Services from time to time. Apello does not guarantee that any particular Service, feature, platform, marketing channel, or functionality will remain available indefinitely. 

Website Use 

You may use the Website only for lawful business and informational purposes and in accordance with these Terms. You agree not to use the Website in any manner that violates applicable federal, state, or local law or regulation, infringes upon the rights of another person or entity, interferes with the operation or security of the Website, or attempts to gain unauthorized access to any systems, accounts, data, or information. 

You may not use the Website to transmit malicious software, viruses, destructive code, unsolicited bulk communications, or other harmful material. You may not attempt to interfere with Website functionality, circumvent security measures, scrape or systematically extract information from the Website through unauthorized means, or use automated systems to access the Website in a manner that places an unreasonable burden on Apello’s systems. 

Business and Marketing Services 

Apello may provide services designed to help businesses identify, reach, engage, and convert prospective customers. Services may include strategic planning, audience targeting, market research, digital marketing, advertising, customer engagement, sales support, lead generation, appointment setting, call-center services, email marketing, SMS or other communications, and related activities. 

Marketing and business-development services depend on numerous factors outside Apello’s control, including market conditions, consumer behavior, advertising-platform policies, competition, client products and services, pricing, customer demand, regulatory requirements, third-party platforms, and the accuracy of information supplied by the client. Accordingly, unless expressly guaranteed in a separate written agreement, Apello does not guarantee any particular number of leads, calls, appointments, sales, customers, revenue, return on investment, conversion rate, advertising result, or other business outcome. 

Any examples, case studies, projections, statements concerning potential results, testimonials, or descriptions of previous performance appearing on the Website are provided for informational purposes only and should not be interpreted as a guarantee that you will achieve the same or similar results. 

Client Responsibilities 

Clients are responsible for providing Apello with accurate, complete, and timely information necessary to perform the Services. Clients are responsible for the accuracy and legality of their products, services, offers, claims, pricing, advertising materials, websites, landing pages, customer information, and other content supplied to Apello. 

Clients must have all rights, permissions, licenses, consents, and authorizations necessary for Apello to use materials, data, customer information, trademarks, copyrights, recordings, advertising content, or other information supplied by the client in connection with the Services. 

Clients are responsible for ensuring that their products, services, advertising campaigns, marketing claims, customer communications, and business practices comply with all laws, regulations, industry requirements, platform rules, and applicable contractual obligations. Depending on the Services involved, this may include applicable requirements relating to advertising, telemarketing, consumer protection, email communications, text messaging, privacy, data protection, intellectual property, and customer consent. 

Telecommunications, Email, SMS, and Lead-Generation Compliance 

Certain Apello Services may involve telephone calls, text messages, email communications, lead generation, appointment setting, or other communications with prospective or existing customers. Where applicable, clients are responsible for ensuring that they have obtained all legally required permissions, disclosures, consents, and authorizations necessary to contact individuals. 

Clients agree not to provide Apello with information or instruct Apello to engage in conduct that would cause Apello to knowingly violate applicable law. Clients are responsible for providing accurate suppression, do-not-contact, do-not-call, opt-out, and other applicable compliance information when required for the Services. 

Where Apello is acting on behalf of a client, the client remains responsible for the legality of its products, offers, marketing claims, customer lists, lead sources, and instructions provided to Apello unless otherwise expressly agreed in writing. 

Apello may suspend or refuse a campaign, communication, lead source, advertisement, instruction, or other activity if Apello reasonably believes that the activity presents a legal, regulatory, reputational, security, or compliance risk. 

Third-Party Platforms and Services 

Apello may use or interact with third-party platforms, advertising networks, telecommunications providers, software providers, data providers, social-media platforms, email providers, hosting providers, analytics providers, payment processors, and other third-party services in connection with providing the Services. 

Third-party services are governed by the applicable third party’s own terms, policies, and requirements. Apello is not responsible for changes, interruptions, restrictions, suspensions, outages, pricing changes, account actions, policy changes, or other actions taken by third-party providers. 

A client’s use of third-party services may also be subject to separate agreements between the client and the applicable third-party provider. 

Accounts and Login Credentials 

Certain Apello Services may require an account, login credentials, or other access information. You are responsible for maintaining the confidentiality of your login credentials and for all activity occurring through your account. 

You agree to promptly notify Apello if you believe that your account has been accessed without authorization or that your login credentials have been compromised. Apello is not responsible for losses resulting from your failure to maintain the security of your account information. 

You may not share account credentials with unauthorized individuals or permit another person or entity to access Services in a manner that violates the applicable service agreement. 

Fees and Payment 

Fees for Apello Services will be established through the applicable proposal, order form, statement of work, invoice, service agreement, or other written arrangement between Apello and the client. 

Unless otherwise agreed in writing, fees are due according to the payment terms stated on the applicable invoice or agreement. A client is responsible for all charges incurred in connection with Services it has authorized or received. 

If payment is not received when due, Apello may suspend Services, restrict account access, delay deliverables, terminate the applicable Services, or pursue any other remedies available under the applicable agreement or law. 

Unless otherwise expressly stated in writing, fees paid for Services are non-refundable to the extent Services have already been performed, committed, purchased, or incurred on the client’s behalf. 

Advertising and Media Spend 

Where Apello manages advertising, media buying, marketing campaigns, or third-party advertising placements on behalf of a client, advertising and media costs may be separate from Apello’s service fees. 

Unless expressly agreed otherwise in writing, the client is responsible for approved advertising spend, media costs, platform fees, third-party charges, and other costs incurred on the client’s behalf. Apello does not guarantee the continued availability, pricing, placement, reach, impressions, clicks, conversions, or performance of third-party advertising platforms. 

Intellectual Property 

The Website and its contents, including text, graphics, logos, designs, photographs, videos, software, trademarks, service marks, layouts, compilations, and other materials, are owned by or licensed to Apello and are protected by applicable intellectual-property laws. 

Except as expressly permitted in writing, you may not reproduce, distribute, modify, publicly display, publicly perform, sell, license, create derivative works from, reverse engineer, or otherwise exploit Apello’s proprietary materials. 

Nothing in these Terms transfers ownership of Apello’s intellectual property to a client. 

Client-owned materials remain the property of the client. Subject to the applicable service agreement, the client grants Apello the rights reasonably necessary to use client-provided materials for purposes of performing the Services. 

Unless otherwise agreed in writing, Apello may retain ownership of its pre-existing materials, methodologies, processes, templates, strategies, know-how, systems, tools, software, and other intellectual property used to provide the Services. 

Client Content and Data 

You retain ownership of content, materials, data, trademarks, customer information, and other materials that you provide to Apello, subject to the rights granted to Apello under these Terms or an applicable written agreement. 

You represent that you have the legal right to provide such materials to Apello and authorize Apello to use them as reasonably necessary to provide the Services. 

Apello may process information provided by clients as necessary to provide, maintain, secure, administer, and improve the Services and to fulfill its contractual obligations, subject to applicable law and Apello’s Privacy Policy and any applicable data-processing agreement. 

Confidentiality 

Each party may receive confidential or proprietary information belonging to the other party in connection with the Services. Confidential information may include business plans, pricing, customer information, marketing strategies, financial information, technical information, trade secrets, processes, and other non-public information that reasonably should be understood to be confidential. 

Each party agrees to use reasonable care to protect the other party’s confidential information and not to disclose it to unauthorized third parties except as permitted by the applicable agreement, required to provide the Services, or required by law. 

Confidentiality obligations do not apply to information that is publicly available through no wrongful act, was already lawfully known, is independently developed without use of confidential information, or is lawfully received from a third party without a confidentiality obligation. 

Privacy 

Apello’s collection, use, disclosure, and handling of personal information are described in the Apello Privacy Policy. By using the Website or Services, you acknowledge that you have reviewed the applicable Privacy Policy. 

Where Apello processes personal information on behalf of a client, additional contractual requirements may apply depending on the nature of the Services, applicable law, and the parties’ relationship. 

Communications 

By contacting Apello through the Website, submitting an inquiry, requesting information, or otherwise providing contact information, you authorize Apello to communicate with you regarding your inquiry, account, requested Services, business relationship, or other legitimate business purposes, subject to applicable law. 

Where marketing communications are provided, recipients may have the ability to opt out or unsubscribe in accordance with applicable law and the applicable communication method. 

Additional terms may apply to SMS or other messaging Services where those Services are offered. 

Disclaimers 

THE WEBSITE AND SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS TO THE MAXIMUM EXTENT PERMITTED BY LAW. APPELLO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE, EXCEPT TO THE EXTENT SUCH WARRANTIES CANNOT LAWFULLY BE DISCLAIMED. 

APELLO DOES NOT WARRANT THAT THE WEBSITE OR SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR AVAILABLE AT ALL TIMES. APPELLO DOES NOT WARRANT THAT THE SERVICES WILL PRODUCE ANY PARTICULAR BUSINESS, MARKETING, SALES, LEAD, CUSTOMER, REVENUE, OR OTHER RESULT UNLESS SUCH RESULT IS EXPRESSLY GUARANTEED IN A SEPARATE WRITTEN AGREEMENT SIGNED BY APPELLO. 

Limitation of Liability 

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APPELLO AND ITS OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AGENTS, AFFILIATES, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS OPPORTUNITIES, GOODWILL, DATA, OR ANTICIPATED SAVINGS ARISING OUT OF OR RELATING TO THE WEBSITE OR SERVICES, EVEN IF APPELLO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APPELLO’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE WEBSITE OR SERVICES WILL NOT EXCEED THE AMOUNT OF FEES ACTUALLY PAID TO APPELLO BY THE CLAIMING PARTY FOR THE SERVICES GIVING RISE TO THE CLAIM DURING THE SIX-MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. 

Nothing in these Terms limits liability that cannot legally be limited or excluded under applicable law. 

Indemnification 

You agree to defend, indemnify, and hold harmless Apello and its officers, directors, employees, agents, contractors, affiliates, and service providers from and against claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to your breach of these Terms, your violation of applicable law, your products or services, your advertising or marketing claims, materials or data supplied by you, your instructions to Apello, or your violation of another person’s rights. 

Apello will be responsible for claims to the extent directly caused by Apello’s own gross negligence, willful misconduct, or material breach of an applicable written agreement, subject to the limitations and procedures contained in that agreement. 

Compliance With Laws 

Each party agrees to comply with laws and regulations applicable to its own conduct and responsibilities in connection with the Services. 

Because Apello provides services across multiple industries and jurisdictions, specific compliance obligations may vary depending on the campaign, client, audience, geographic location, communication method, and nature of the Services. Clients are responsible for obtaining their own legal advice concerning laws applicable to their businesses, products, services, marketing campaigns, and customer communications. 

Suspension and Termination 

Apello may suspend or terminate your access to the Website or Services if you violate these Terms, fail to pay amounts when due, provide materially inaccurate information, engage in unlawful or abusive conduct, create a security or compliance risk, or otherwise engage in conduct that may reasonably expose Apello or another party to legal, financial, operational, or reputational harm. 

Where Services are governed by a separate written agreement, termination rights will be governed primarily by that agreement. 

Upon termination, you must cease using any Apello materials or Services for which your authorization has ended and must pay any outstanding amounts owed to Apello. 

Provisions that by their nature should survive termination, including intellectual property, confidentiality, disclaimers, limitations of liability, indemnification, dispute resolution, and payment obligations, will survive termination. 

Website Content and Third-Party Information 

The Website may contain articles, educational information, opinions, examples, third-party information, links, testimonials, case studies, or other content. Such content is provided for general informational purposes and does not constitute legal, financial, tax, accounting, investment, or other professional advice. 

Apello does not guarantee the accuracy, completeness, timeliness, or reliability of third-party information appearing on or through the Website. 

Third-Party Links 

The Website may contain links to websites, applications, services, or resources operated by third parties. These links are provided for convenience and do not constitute an endorsement or guarantee by Apello. 

Apello does not control third-party websites or services and is not responsible for their content, availability, privacy practices, security, policies, products, services, or conduct. 

Testimonials and Results 

Testimonials, reviews, case studies, and statements regarding Apello’s Services represent the experiences or opinions of the individuals or businesses providing them and may not be representative of the experience of every client. 

Business and marketing results vary based on numerous factors. Past performance or results do not guarantee future results. 

Changes to These Terms 

Apello may update or modify these Terms from time to time. Updated Terms will be posted on the Website with a revised Effective Date. Your continued use of the Website or Services after updated Terms become effective constitutes acceptance of the revised Terms to the extent permitted by law. 

If a material change requires additional notice under applicable law, Apello may provide notice through the Website, email, account notification, or another reasonable method. 

Governing Law 

These Terms will be governed by and interpreted in accordance with the laws of the State of Michigan, without regard to conflict-of-law principles that would require application of another jurisdiction’s laws. 

Any dispute arising out of or relating to these Terms or the Website or Services will be brought in a court of competent jurisdiction located in Michigan, unless the parties have agreed otherwise in a separate written agreement. You consent to the jurisdiction and venue of such courts. 

Dispute Resolution 

Before initiating formal litigation concerning a dispute arising from these Terms, the parties agree to make a good-faith effort to resolve the dispute through informal discussions. This provision does not prevent either party from seeking temporary, preliminary, or emergency injunctive relief when necessary to protect confidential information, intellectual property, security, or other rights. 

Nothing in this section prevents a party from pursuing a claim in court where required to preserve a legal right or remedy. 

Force Majeure 

Apello will not be responsible for delays, interruptions, failures, or inability to perform caused by circumstances beyond its reasonable control, including acts of God, natural disasters, severe weather, fire, flood, war, terrorism, civil unrest, labor disputes, governmental actions, telecommunications failures, internet outages, power failures, cybersecurity incidents, third-party platform outages, carrier disruptions, supply-chain interruptions, or other events beyond Apello’s reasonable control. 

No Waiver 

A failure by Apello to enforce any provision of these Terms will not constitute a waiver of its right to enforce that provision in the future. Any waiver must be made in writing by an authorized representative of Apello. 

Severability 

If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, that provision will be modified or limited to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect. 

Entire Agreement 

These Terms, together with the Privacy Policy and any applicable written agreements, proposals, statements of work, order forms, or other agreements between Apello and a client, constitute the agreement governing the applicable use of the Website and Services. 

No modification, representation, or promise outside the applicable written agreements will be binding unless made by an authorized representative of Apello. 

Assignment 

You may not assign or transfer your rights or obligations under these Terms without Apello’s prior written consent, except in connection with a merger, acquisition, corporate reorganization, or sale of substantially all of your assets where the successor assumes the applicable obligations. 

Apello may assign these Terms or its rights and obligations to an affiliate, successor, purchaser, or other entity in connection with a merger, acquisition, corporate reorganization, financing, or sale of all or substantially all of its business or assets. 

Electronic Communications and Signatures 

You agree that electronic communications, notices, agreements, acknowledgments, and signatures may satisfy legal requirements for written communications to the extent permitted by applicable law. 

Contact Information 

Questions regarding these Terms or Apello’s Services may be directed to: 

Apello Inc. 
4370 Chicago Dr SW, Ste. 118 
Grandville, MI 49418 
Email: info@apello.com 
Website: https://apello.net 

Acceptance 

By accessing or using the Apello Website or Services, you acknowledge that you have read, understood, and agree to these Terms of Service and any applicable agreements governing the Services you receive.