Effective Date: September 25, 2026 

Apello Inc. (“Apello,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information we collect and use in connection with our website, services, and business operations. This Privacy Policy explains how Apello collects, uses, discloses, stores, and protects information when you visit https://apello.net, communicate with us, request information, become a client, use our Services, or otherwise interact with Apello. 

By accessing or using the Website or Services, you acknowledge that you have reviewed this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, you should discontinue use of the Website and Services. 

Our Mission 

Apello is dedicated to empowering American businesses to find and grow with their audience. We help businesses discover and connect with their target audiences, enhance their market presence, and pursue growth through innovative marketing, customer engagement, audience development, and business solutions. 

With more than 15 years of experience, Apello works with businesses across a variety of industries to support their marketing, sales, customer engagement, and revenue objectives. 

Information We Collect 

The information we collect depends on how you interact with Apello and the Services you use. We may collect information directly from you, automatically through your use of the Website, from clients or business partners, and from third-party sources where permitted by applicable law. 

Information you provide to us may include your name, business name, job title, mailing address, email address, telephone number, account credentials, billing information, company information, information regarding your products or services, communications with Apello, and other information you voluntarily provide. 

If you contact us through a form, email, telephone call, text message, or other communication method, we may collect the information contained in or associated with that communication. 

Information Collected Automatically 

When you visit the Website, certain information may be collected automatically through cookies, pixels, tags, scripts, analytics tools, server logs, and similar technologies. 

Automatically collected information may include your IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, dates and times of access, approximate geographic information derived from your IP address, and other technical information concerning your interaction with the Website. 

This information may be used to operate, maintain, secure, analyze, and improve the Website and to understand how visitors interact with our content. 

Cookies and Similar Technologies 

Apello may use cookies and similar technologies to provide functionality, remember preferences, understand Website usage, analyze traffic, improve performance, and support marketing or advertising activities. 

Cookies are small data files placed on your device by a website. You may be able to control or disable cookies through your browser settings. Disabling cookies may affect certain Website functionality. 

Apello may also use third-party analytics and advertising technologies that place or access cookies or similar technologies on your device. The practices of those third parties are governed by their respective privacy policies. 

How We Use Information 

Apello may use information we collect to provide, administer, maintain, and improve the Website and Services; communicate with you; respond to inquiries; provide customer support; establish and manage business relationships; process transactions and payments; provide marketing and advertising services; conduct audience and market research; support lead-generation and customer-engagement activities; manage accounts; personalize or improve our Services; analyze business and Website performance; detect and prevent fraud, abuse, security incidents, or unauthorized activity; comply with applicable law; enforce our agreements; and protect the rights, property, safety, and security of Apello, our clients, users, and others. 

We may also use information for internal business purposes, including analytics, quality assurance, reporting, auditing, operational planning, service development, and business administration. 

Business and Marketing Services 

Apello provides marketing, audience-development, customer-engagement, sales-support, lead-generation, appointment-setting, call-center, advertising, and related business services. 

In providing these Services, Apello may process information belonging to or provided by clients. This may include prospective-customer information, customer information, contact information, marketing information, lead information, communication records, campaign information, and other business data. 

When Apello processes information on behalf of a client, Apello may act as a service provider, processor, contractor, or other role depending on the nature of the relationship and applicable law. The applicable client agreement may establish additional requirements regarding the handling of such information. 

Information Received From Clients and Business Partners 

Apello may receive information from clients, advertisers, publishers, business partners, lead providers, marketing partners, service providers, and other third parties. 

The information may include contact information, business information, lead information, customer information, campaign information, marketing preferences, communication history, and other information necessary to provide or support the Services. 

Apello may process such information in accordance with the applicable agreement, the client’s instructions, applicable law, and this Privacy Policy. 

Lead Generation and Audience Information 

Certain Apello Services may involve lead generation, audience development, market research, customer acquisition, or similar activities. 

Depending on the Services provided, Apello may receive or process information concerning prospective customers or audiences. This information may include names, telephone numbers, email addresses, postal addresses, demographic or business information, interests, marketing interactions, inquiry information, and other information relevant to a marketing or business-development campaign. 

Apello may use this information to perform Services on behalf of its clients, facilitate communications, support campaigns, qualify or route inquiries, conduct analytics, and otherwise perform the applicable Services. 

Apello does not represent that every piece of information received from a client or third party was originally collected by Apello. Clients and business partners are responsible for ensuring that information provided to Apello was collected and may be used or disclosed lawfully. 

Telephone Calls and Communications 

Apello may communicate with individuals by telephone, email, SMS, MMS, or other communication methods in connection with its Services or business operations. 

Depending on the nature of the communication, calls or other communications may be recorded, monitored, reviewed, or retained for purposes such as quality assurance, training, security, compliance, customer service, dispute resolution, and business administration, where permitted by applicable law. 

If you communicate with Apello by telephone, you should not provide sensitive information unless specifically requested and necessary for the applicable purpose. 

SMS and Text Messaging 

Where Apello offers SMS or text messaging Services, additional terms may apply. 

If you provide your telephone number and consent to receive text messages from Apello or an Apello client, messages may include customer-service communications, appointment reminders, account-related information, marketing communications, or other messages consistent with the applicable consent and law. 

Message and data rates may apply depending on your wireless provider and plan. Message frequency may vary. 

You may opt out of marketing text messages by replying STOP where supported. You may also request assistance by replying HELP where supported or by contacting Apello through the applicable support channel. 

Opting out of marketing messages does not necessarily prevent transactional, service-related, or legally required communications. 

Email Communications 

Apello may send emails regarding inquiries, accounts, Services, transactions, business relationships, marketing campaigns, and other matters. 

Where applicable, commercial emails will include an appropriate method for unsubscribing from future marketing communications. You may opt out of promotional emails by following the unsubscribe instructions contained in the applicable communication. 

Apello may continue to send non-promotional or transactional communications where reasonably necessary to provide Services or administer an existing business relationship. 

Information From Third Parties 

Apello may receive information from third parties, including advertising platforms, analytics providers, business partners, marketing providers, lead providers, data providers, social-media platforms, publicly available sources, and other service providers. 

Third-party information may be combined with information Apello already possesses where permitted by law and reasonably necessary for business or Service purposes. 

Apello does not control the privacy practices of third parties that independently collect information. You should review the privacy policies of applicable third parties to understand their information practices. 

How We Share Information 

Apello may disclose information to third parties when reasonably necessary to provide Services, operate our business, or fulfill the purposes described in this Privacy Policy. 

Recipients may include affiliates, contractors, consultants, technology providers, hosting providers, telecommunications providers, analytics providers, advertising platforms, payment processors, customer-support providers, call-center technology providers, marketing service providers, data providers, professional advisors, and other service providers working on Apello’s behalf. 

We may also disclose information when necessary to comply with applicable law, regulation, legal process, subpoena, court order, governmental request, or other legal obligation; to enforce our agreements; to protect our rights, property, or safety; to investigate fraud or security incidents; or to protect the rights, safety, or security of our users, clients, employees, or others. 

Business Transfers 

If Apello is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, sale of a business unit, or other corporate transaction, information may be transferred as part of that transaction. 

Where appropriate, Apello will take commercially reasonable steps to ensure that transferred information remains subject to appropriate privacy protections. 

Data Retention 

Apello retains information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide Services, maintain business and financial records, comply with legal and regulatory requirements, resolve disputes, enforce agreements, protect against fraud or misuse, and otherwise fulfill legitimate business purposes. 

Retention periods may vary depending on the type of information, the purpose for which it was collected, applicable contractual requirements, and applicable law. 

When information is no longer reasonably necessary for the purposes for which it was collected, Apello may delete, destroy, anonymize, or otherwise dispose of the information in accordance with applicable law and its internal retention practices. 

Data Security 

Apello takes reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, misuse, or destruction. 

However, no method of transmitting information over the Internet or storing information electronically is completely secure. Accordingly, Apello cannot guarantee absolute security. 

You are responsible for maintaining the security of any account credentials, passwords, or other authentication information associated with your use of the Services. 

Children’s Privacy 

The Website and Services are intended for businesses and general audiences and are not directed toward children under the age of 13. 

Apello does not knowingly collect personal information directly from children under 13. If you believe that a child has provided personal information to Apello, please contact us so that we can take appropriate steps to address the situation. 

Your Privacy Choices 

Depending on where you reside and applicable law, you may have certain rights regarding your personal information. 

These rights may include the right to request access to certain personal information, request correction of inaccurate information, request deletion of certain information, request information concerning the categories of personal information collected or disclosed, opt out of certain forms of targeted advertising or the sale or sharing of personal information where applicable, and appeal a decision concerning a privacy request. 

The availability and scope of these rights depend on applicable law and may be subject to exceptions and limitations. 

California Privacy Rights 

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended, and other applicable California privacy laws. 

Depending on the circumstances, California law may provide rights to know or access personal information collected about you, request deletion of certain personal information, request correction of inaccurate personal information, opt out of certain sales or sharing of personal information, limit certain uses or disclosures of sensitive personal information where applicable, and not receive discriminatory treatment for exercising applicable privacy rights. 

Apello does not sell personal information for monetary consideration in the ordinary course of its business. However, certain activities involving advertising, analytics, lead generation, audience development, or third-party technologies may constitute “sale” or “sharing” under certain privacy laws depending on how those terms are defined. 

Where legally required, Apello will provide applicable opt-out mechanisms and honor valid requests. 

Michigan Privacy 

Apello is located in Michigan and may process information in connection with its operations in Michigan and throughout the United States. 

Michigan residents may have privacy rights provided by applicable federal or state law. Apello will respond to valid privacy requests in accordance with applicable law. 

Other State Privacy Rights 

Residents of states that provide comprehensive consumer privacy laws may have additional rights concerning their personal information. 

Depending on applicable law, these rights may include access, correction, deletion, portability, objection, restriction, and opt-out rights relating to certain processing activities. 

Apello will apply applicable rights based on the individual’s residency and the circumstances of the request. 

How to Submit a Privacy Request 

To submit a privacy-related request, please contact Apello using the information provided below. 

Apello may need to verify your identity before completing certain requests. The verification process may require information reasonably necessary to confirm that the request is being made by the individual to whom the information relates or an authorized representative. 

Apello will respond to valid requests within the time period required by applicable law. 

If Apello denies a request where applicable law provides a right to appeal, the response may include information regarding how to appeal the decision. 

Authorized Agents 

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf. 

Apello may require appropriate documentation demonstrating the agent’s authority and may independently verify the identity of the individual making the request. 

Do Not Track 

Some web browsers include “Do Not Track” functionality. Because there is currently no universally accepted standard for responding to Do Not Track signals, Apello may not respond to such signals unless required by applicable law. 

Where required by applicable law, Apello will honor legally recognized browser-based or universal opt-out preference signals in accordance with applicable requirements. 

Analytics and Advertising 

Apello may use third-party analytics and advertising technologies to understand Website traffic, measure campaign performance, improve the Website, and support marketing activities. 

These third parties may collect information about your online activities over time and across different websites or services, depending on their technology and applicable policies. 

You may be able to limit certain forms of tracking through your browser settings, device settings, third-party opt-out tools, or other mechanisms made available by applicable service providers. 

Social Media and Third-Party Services 

The Website or Apello’s marketing materials may contain links, integrations, widgets, or other functionality associated with third-party social-media platforms and services. 

If you interact with these third-party services, the applicable third party may collect information about you independently of Apello. Your interactions with those services are governed by their own privacy policies and terms. 

International Visitors 

Apello is based in the United States and primarily provides Services to businesses operating in the United States. 

If you access the Website or provide information from outside the United States, your information may be transferred to, stored in, and processed in the United States or other locations where Apello or its service providers operate. 

Privacy laws in those locations may differ from the laws in your jurisdiction. 

Links to Other Websites 

The Website may contain links to third-party websites. Apello is not responsible for the privacy practices, content, security, or policies of third-party websites. 

You should review the privacy policy of any third-party website before providing personal information. 

Changes to This Privacy Policy 

Apello may update this Privacy Policy periodically to reflect changes in our Services, business practices, technology, legal requirements, or privacy practices. 

When we make changes, we may update the Effective Date at the top of this Privacy Policy. Material changes may also be communicated through the Website, email, account notifications, or another reasonable method where appropriate. 

Your continued use of the Website or Services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated Privacy Policy to the extent permitted by law. 

Contact Us 

If you have questions about this Privacy Policy, wish to submit a privacy request, or have concerns regarding the handling of your personal information, you may contact Apello at: 

Apello Inc. 
4370 Chicago Dr SW, Ste. 118 
Grandville, MI 49418 
Email: info@apello.com 
Website: https://apello.net 

Acknowledgment 

By using the Website or Services, you acknowledge that you have had an opportunity to review this Privacy Policy and understand how Apello may collect, use, disclose, and otherwise process information as described above.